History

Swyft is an on-demand provider of true multi-channel interaction management, complete with centralized decisioning, real-time personalization and a Perfect Path for process execution.

(Who we really are):

We are a passionate SaaS company that works tirelessly to deliver the most flexible, user friendly, cost effective interaction management hub on earth.  We are the CMO’s secret weapon and the CEO’s aha moment.

Mission:

To be the leading provider of on-demand technology that empowers organizations, of any size, to personalize every interaction with every customer. Anywhere. Anytime. Any industry.

Did we mention how all of this got started?

To understand who we are today, you’ve got to understand how and why we got started in the first place…

Swyft was founded in 2004 with a singular focus: build a way to turn inbound service interactions into an effective sales channel.  The way we saw it – customers calling into organizations were already granting their time, attention and permission to have a conversation – why wouldn’t you take that opportunity to offer them another reason to do business with you?  Made perfect sense to us.


From that focus grew a deep understanding of how inbound service channel marketing is totally different than traditional marketing.  We learned that personal preferences control most of your options to interact with a customer.  We learned that customer behavior, preferences and qualifications should drive what you offer. We learned that one channel does not fit all.  And we learned that you only have a split second to make an everlasting impression.

From all that intense learning sprung a rapidly evolving solution delivered to a growing customer base that had ideas. Lots of ideas.  So many good ones in fact, we can proudly say that without our amazing customers, we wouldn’t be who we are today.

We live by a few basic rules:

  • Be passionate, or go home
  • Lead with integrity
  • Innovate every day
  • Think BIG
  • Be transparent
  • Embrace & create change
  • Learn & grow every day
  • Deliver results