Customers can now deploy Swyft for Mobile, a new smartphone app that delivers location-based, prioritized leads to sales agents, using real-time personalized information about prospects and customers.
JACKSONVILLE, Florida – February 22, 2011 – Swyft Technology today announced the availability of Swyft for Mobile on AppExchange 2. Swyft for Mobile, a new smartphone application, is designed to improve the performance of sales teams by delivering location-based, prioritized leads to sales agents, using real-time personalized information about prospects and customers. The application combines the rich information in Salesforce CRM and other customer systems with the powerful decision engine of Swyft’s Interaction Hub, delivering localized offers to field sales agents, allowing them to make more profitable use of their time in the field.
Delivered on popular smartphones, Swyft for Mobile makes use of a variety of sales productivity tools including Salesforce CRM, geo-location, customer mapping, and offer optimization. Swyft for Mobile was built with the needs of both the sales person and sales manager in mind.
“The ability to provide real-time, personalized recommendations to a direct salesforce will allow our customers to consistently deliver a true multi-channel customer experience regardless of where and when they are working with their customers,” says Rob Lee, Founder and CEO of Swyft Technology. “Businesses that sell complex products and services via a territory-based, field sales organization are ideal users. Telecom, Cable, Pharmaceutical, Insurance, and Business Services are just a few of the industries we had in mind during the design of the application. ”
Key features of Swyft for Mobile include:
With the launch of Swyft for Mobile, Swyft Technology extends its multi-channel, customer interaction management software suite, and integrates the field sales channel with other high volume customer interaction channels, including: call centers, web self-service portals, direct mail, email and more.
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM
(http://www.salesforce.com/) applications, more than 1,000 ISV partner applications like those from CA Technologies, FinancialForce.com and Fujitsu, and 185,000 custom applications used by salesforce.com’s 87,200 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. Force.com also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real‐time feeds available with Chatter.
Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange 2 marketplace http://www.salesforce.com/appexchange/, now featuring
Swyft Technology empowers organizations of any size, in any industry, to delight their customers through personalized interactions; seamlessly integrated across every communication channel - including call centers, websites, mobile devices and interactive voice response (IVR) units. Using a true software-as-a-service model, the Swyft Interaction Hub provides the shortest time to value with the least amount of risk. Swyft customers include cable companies, banks, telecom companies and insurance organizations.