As the web continues to dominate as a resource for both information and self service, the ‘post login experience’ creates a unique opportunity to drive value in a weakening direct marketing environment. Your web self service portal—whether it’s an online store, payment channel, or customer community—is a powerful place to host a one-on-one conversation with your customer. Swyft for Web enhances your existing systems (and future investments) empowering you with the ability to dynamically present personalized and prioritized offers based on real time data.
Swyft for Web personalizes customer offers within inbound self service portals and keeps the experience relevant using just in time customer information including preferences, risk and propensity to accept.
Swyft for Web allows you to dynamically collect additional prospect information that instantaneously updates adaptive targeting and personalized offers. Swyft for Web lets your customers know you care about what they're interested in and won't waste their time on offers that aren't relevant.
Swyft for Web arms you with the power to let customers tell you what's working. Swyft for Web's multivariate testing lets your visitors vote with their clicks for which content they prefer and what offers stand the most chance of getting accepted. With champion/challenger capabilities, you can continuously improve the results of your marketing efforts in this critical inbound channel.
Swyft for Web utilizes adaptive decisioning for continous improvement. Using all interactions and responses to auto-callibrate for success, Swyft for Web keeps offers optimized while balancing customers’ preferences with competing business objectives.
Swyft for Web synchs your web marketing efforts with all of your other customer interaction channels insuring consistent, real time customer and activity information is available to every agent. Activity in the web channel informs and impacts activity in all other channels.
Swfyt for Web provides PerfectPath follow up after every interaction. Whether it's triggering online help or kicking off the fulfillment process Swyft for Web securely transmits customer transaction information once offers are accepted, guiding next steps to insure the best possible customer experience.
