Starting an eCommerce brand sounds like a breeze until you are up against competitors and trying to come up with some great marketing tactics. Here are some ways that you can grow your eCommerce brand - and do it in an authentic way.
How do you stay relevant in a market that is saturated with a multitude of offerings? Carve out your own niche, and own it! That's what we discussed with Ranjula Herath, Founder of Flabulous - a plus-sized brand from Sri Lanka.
Finding the right way to price your products can be confusing. There's no right or wrong way to do it, as it depends entirely on your business model. Here are a few tried and tested ways this can be solved